What started as an interest in music production taught me a lot about marketing, branding, advertising and customer experience. I had to constantly develop new thumbnails for videos, banners for advertisements and much more. I began to learn that it was really 90% marketing, 10% music quality in order to reach customers and a bigger audience.
It was also a good opportunity for me to work on my graphic design, video production, search engine optimization and website development. It requires you to be self sufficient and always working to improve your brand to reach new people.